THE UNCOMMON GROUNDS

Daniel Månsson and Carlos Ribeiro bring more than 50 years of combined experience across skateboarding, action sports, media, advertising, and brand culture.

With deep roots in the industry and an international network spanning the United States, Europe, and South America, we connect brands with the athletes, creatives, media, retailers, and communities that shape culture.

We help brands move beyond traditional marketing—building credibility, creating cultural relevance, developing teams and partnerships, and opening doors to new audiences and markets.

Our strength is knowing the culture from the inside—and understanding how to connect it with brands looking for authentic ways to grow.